Our process will take your company from ironing out the nuts and bolts all the way through to facilitating sales and production. It is a strategic building, evaluation and branding process that will grow startups and provide the guidance and support needed to break into the market.
| Pre- Investment |
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The Physical |
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Sowing the Seeds |
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Growing |
Not every company will need to take advantage of every step. We will evaluate where you stand and how far you have brought your idea. From there, we will determine where in the process you will begin.
Our process isn’t just a fun naming scheme; it is a carefully built journey to break into the market.
Pre-Investment
This step is where we learn about you as well as your product and business acumen. We are looking for bright and genuine people to invest in, and this is a great point to get to know each other.
Rogers Ventures believes that investing in an A+ person with a B+ idea can lead to success within the proper ecosystem.
The Physical
We dig into your business strategy and product development plan to capture your needs and how to tactically approach your objectives. You present us with your strengths and weaknesses, and together we work towards moving you forward to the next step.
For our portfolio companies to succeed we need to identify their weaknesses and play to their strengths, and this step is crucial for future growth.
Sowing the Seeds
With your strategic direction in place, together we sow the seeds of your idea and line up all the elements needed for it to successfully go to market.
Together we will ensure that you have built a comprehensive roadmap that includes:
- Launch plan
- Product roadmap
- Operating plan
- Marketing plan
- Sales & distribution plan
- Talent strategy
- Recruitment plan
- Financial plan
Once these have been created, your product will be that much closer to entering the market. These elements are a snapshot of the current landscape (e.g. economy, finances, competition) and how to succeed within it; they are vital for any chance of success.
Growing
We aren’t simply interested in the next great technology, but also in the next great people who are going to be industry and thought leaders.
Ideally, by this time you have grown as business people along with your product. Just as important, the picture has become clearer in terms of what needs to be done to go to market regarding potential obstacles and solutions.
When you are ready, Rogers Ventures is ready to leverage our resources, capital and expertise to help accelerate the growth of your product to market. We will access our network and connections to facilitate sales and distribution, and ultimately work with you to ensure your product thrives.
